Merchandise Shop Integration

Overview

Sports Thread is the only ticketing and registration platform that embeds a complete Shopify store inside its purchase workflows—so fans can browse and buy merchandise in the same flow where they purchase tickets or complete registrations. Headers, colors, and product displays are fully customizable, making upsells seamless and on-brand.

• Sell any color, size, or SKU pulled from your Shopify catalog.
• Customize headers, colors, and featured products per organization or event.
• Keep the buyer in one streamlined experience—no redirects or friction.

Targeted Upsells with Smart Questions

During ticketing or registration, you can prompt customers with simple questions. Based on their answers, the flow surfaces the most relevant products and can pre-add your recommended item(s) to the cart—right at the moment of highest purchase intent.

Example questions and logic are fully configurable per event or organization.

Ticketing Flow Example

Prompt: “Do you have your organization gear to wear for this event?”

If the customer answers “No”: Automatically feature a recommended product—such as an official T-shirt—you’ve selected to add to their cart.

Registration Flow Example

Prompt: “Does your athlete have a mouthguard?”

If the customer answers “No”: Surface a recommended mouthguard product and enable one-click add to cart within the same registration flow.

Why It Matters

• Higher AOV: Contextual offers increase average order value without adding friction.
• Better Conversion: No redirects—keep buyers focused and in-flow.
• Brand Control: Tailor look, feel, and products to match each event’s audience.
• Operational Simplicity: Manage inventory and SKUs in Shopify, sell them directly in Sports Thread workflows.