Left in the Middle: Addressing the Unique Ticketing Challenges of Mid-Sized Venues
Left in the Middle: Addressing the Unique Ticketing Challenges of Mid-Sized Venues
In today’s world, entertainment and technology go hand in hand, making ticketing software crucial for ensuring events run smoothly. However, for mid-sized venues, finding the right support for their ticketing needs can be a challenge. They sit in a unique position where they are too large for basic solutions but do not have the seating capacity to attract the full attention of major software providers. This blog will explain why this is the case and how Sports Thread is the game-changer that mid-sized venues need.
Market Focus on Larger Clients:
Imagine you’re at a busy restaurant, and the staff is giving all their attention to the tables with the most people. It’s not that your table isn’t important, but the bigger groups are ordering more, so they get more of the server’s time and energy. This is how the biggest ticketing software companies operate.They prioritize large venues and big events because these clients bring in more revenue. Bigger venues generate higher fees and require more complex software, which makes ticketing companies want to work with them more. Meanwhile, mid-sized venues, with fewer seats and simpler software needs, often get left behind, receiving less attention and support.
Limited Resources and Support:
Smaller or newer ticketing software companies often face resource constraints. It’s like a small bakery trying to juggle customer service while managing a growing number of orders. These companies focus on developing a working product and driving sales, often at the expense of customer support. For mid-sized venues, this lack of assistance can be frustrating, as they may require more guidance. Large ticketing companies typically don’t provide the training or ongoing support that these venues need, leaving them to navigate complex software on their own.
Complex Needs:
Small and large venues typically have straightforward needs, which many ticketing platforms cater to. Unfortunately, mid-sized venues require more flexibility due to their diverse event offerings, from theater performances to community events and concerts. They need software capable of handling different ticket types, seating arrangements, and pricing models. For example, while NFL ticket releases may require advanced IP tracking, a mid-sized venue might not need that level of technology. However, they might require advanced features like reserved corporate sponsor seating, a level of complexity that smaller venues wouldn’t pay for. Many platforms’ one-size-fits-all approach doesn’t address these needs. Without the ability to customize or receive tailored support, mid-sized venues are often left with inadequate tools that don’t fully meet their needs.
Difficult Implementation:
Ticketing software designed for complex needs can be difficult to implement and understand. With high amounts of staff turnover for mid-sized venues due to a smaller staff or less payroll budgets, this can create a large issue and learning curve for new employees. Mid-sized venues can’t afford the time or the costs associated with their staff struggling to learn complicated software. This challenge makes it difficult for these venues to manage their ticketing systems efficiently.
The Solution:
Mid-sized venues can overcome ticketing challenges by using a proactive approach:
- Advocate and Provide Feedback: Venues should communicate their specific needs to ticketing software providers, highlighting pain points and suggesting improvements.
- Partner with Specialized Providers: Work with ticketing companies that specialize in mid-sized venues, ensuring tailored support and solutions.
- Specialized Training: Choose ticketing software that is easy to use and comes with comprehensive staff training to help venues handle issues efficiently and optimize operations.
- Seek Customizable Solutions: Venues should seek ticketing platforms that offer customization options to better meet their unique needs. This allows for more growth and expansion as well. With the right ticketing software, mid-sized venues could host multiple types of events that they didn't know they could accommodate.
Sports Thread is the solution for all of the above and is the ideal partner for mid-sized venues. Sports Thread Ticketing steps in where other ticketing software companies fall short. Sports Thread’s software is sophisticated and capable, yet simple to learn. With a focus on providing bespoke support tailored to the specific needs of mid-sized venues, Sports Thread ensures that these venues get the attention and resources they deserve. Whether it's offering customizable features, dedicated customer service, or specialized training, Sports Thread is designed to help mid-sized venues succeed in overcoming these challenges and managing their ticketing operations efficiently.
By Courtney Kemna
