Introduction

In this review, we analyzed a partner Basketball Organization’s 2024 season against the 2025 season across the same date range. Sports Thread data capture and marketing have been active since the start of 2024; this analysis emphasizes the growing positive effect of continual marketing and data capture to increase revenue year over year. Because 2024 included two more events than 2025 within the period, we compare values on a per-event basis for a clearer picture of impact.

Raw Figures (same date range)

Percent Change Year over Year

Analysis

The organization saw a marked increase in revenue per event year over year, contributing to a total revenue lift of 0.06% through only six events (versus eight events in the prior year). Part of this improvement is attributable to a higher teams-per-event figure (noted as increasing by 6.45% in narrative), as well as a higher average ticket price. To isolate the Sports Thread effect, we normalize for team count and price below.

Revenue per Event — Adjusted Comparisons

Conclusion

Sports Thread marketing and data capture increase revenue by enabling more effective targeting and outreach. As the system accumulates more data, targeting becomes easier and more precise—leading to consistent gains over time as purchasing trends are learned and acted upon.